In Credit We Trust? What Are We Giving Up?


Years ago, I had occasion to get to know Jason Ohler, a professor at the University of Alaska and a former student and protégé of Marshall “The medium is the message” McLuhan. Like McLuhan, Jason realized that technology is more than just a tool: It represents a tradeoff. We see the things that it gives us, but we’re often not aware of the things it takes away.

As an example, think about what television gives us, and what it takes away (paraphrased from “Taming the Beast: Choice and Control in the Electronic Jungle”):

  • Television introduces us to new ideas that stimulate our imaginations; but at the same time, it robs us of our ability to imagine.
  • Television allows us to experience cultures worldwide from the comfort of our homes; but at the same time, it obliterates cultures by blanketing them with misleading and irrelevant images of who they are.
  • Advertising on television allows us to get free programs, many of which are enlightening and help us understand who we are; but at the same time, it limits interpretations of reality to what those advertisers are willing to pay for.
  • Television provides a meta-perspective, documenting our changing times so that we might better understand our world; but at the same time, it accelerates the pace of change to a rate faster than can be responsibly assimilated.

So television gives but it also takes away, just as a car increases how far we can travel but allows our legs to grow weak from lack of use.

Like your television or your car, credit is also a kind of technology. And beyond a vague sense of foreboding when we have too many bill payments, most people seem to treat it like any other technological tool, as a boon to their lives that allows them to do things they couldn’t do before. But what if we look at the tradeoffs that credit represents?

Credit gives us freedom of choice – but it also enslaves us

Credit allows us to pull our future purchasing power into the present, meaning we have resources we wouldn’t otherwise have. If we’re broke and our car breaks down, we can use that credit to buy a new one, get the current one repaired, or at least get a rental car while we plan our next move. And if we’re cash-poor, credit means we don’t have to buy the cheapest products: We can buy the good-for-us salad rather than the one-dollar fast food meal.

But using that credit means we have an obligation to pay back the money we borrowed, and then some. It means we have to work, even if we hate our jobs. The things you bought with credit become anchors, preventing you from making many choices in the future.

Credit allows us to buy things we want now – but it also increases the price of those things

Credit allows us to acquire more than we otherwise could. But what happens when demand increases, and the number of goods remains the same? Prices go up. Consider what happened to prices once we really opened the floodgates on credit, when we officially left the gold standard (chart from “How You Got Screwed):

Read the rest of Allen Marshall’s article on,